Cluttered old quote results page. Too much information with weak call to action. It is trying to sell everything at the same time and therefore not pushing the user to a main selling point. The consequence might be that the user gets confused and abandons the experience.
A clean and elegant option that guides the user through the options, funnelling the attention on the most profitable one. Clear call to action with enough breathing space for focus.
A creative option, a bit more audacious that makes use of a graphic/image to push the focus on one call to action. Although the other call to action are displayed, they seem less critical due to the effect of the twisted background.