Quote Results Page Redesign

Quote Form Layout

Thinking Process using Wireframes

Old Quote Results Page

Cluttered old quote results page. Too much information with weak call to action. It is trying to sell everything at the same time and therefore not pushing the user to a main selling point. The consequence might be that the user gets confused and abandons the experience.

Quote Form Layout

The New Option

A clean and elegant option that guides the user through the options, funnelling the attention on the most profitable one. Clear call to action with enough breathing space for focus.

Quote Form Layout

The Creative Option

A creative option, a bit more audacious that makes use of a graphic/image to push the focus on one call to action. Although the other call to action are displayed, they seem less critical due to the effect of the twisted background.